CONTENT MARKETING

 

Great content not just memes

Good content is not only informative, but it's engaging. It prompts the reader to want to learn more and, if optimized correctly, can tell you who the reader is and how they found you. High-quality content is a marketing game-changer, with experienced franchise digital marketers placing a premium on it.

What difference does good content make?

Whether you're an emerging brand or an established one, a franchisor or a franchisee, authentic original content is a franchise marketing solution that can help you reach more and better-qualified leads that can translate into sales. Search engine optimized content can help your brand or business become more visible, and well-planned content strategies, such as the pillar/cluster model, can help you rank higher in online searches.

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In the bigger picture, quality content can build brand awareness and position you as an authority in your industry. The more good content you generate and share, the more audiences will rely on it to answer questions and present ideas or opportunities. Your brand will become more than what it sells; it will become a trusted resource.

Content marketing is a flexible and responsive tool that, in the hands of a skilled marketing team, can elevate your brand and keep it in front of your best customers. Furthermore, it can deliver precious data your team can use to refine all your marketing efforts so that they work in unison.

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 Perhaps most importantly, good brand content can make your best customers glad they found you — which can go a long way toward establishing your brand's longevity and worth.

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